For this project, my class and I had to pick out a company/artist to rebrand. I picked a gym located in New York called The Fort. The Fort is a gym known for its small training groups of up to four people at a time, led by a coach. This allows the coaches to provide their undivided attention while training all the while making it more fun and affordable. The fort is for everyone. They will meet you at your progress level and make the training appropriate for you whether you were a high level athlete or are a beginner.
GT American
GT America is the missing bridge between 19th century American Gothics and 20th century European Neo-Grotesk typefaces. It uses the best design features from both traditions in the widths and weights where they function optimally. This typeface helps to demonstrate the strong and solid concept behind the company.
DESIGNED TO HELP YOU MOVE BETTER, GET STRONGER, & INCREASE YOUR WORK CAPACITY.
My goal with this logo was to produce the feeling of a solid structure that wouldn't be able to be knocked down. This reflects the structure and solidity of the small group workout. It pushes the idea that smaller groups are a lot more unified than larger ones. This project was so much fun to work on. The ideas kept coming in and I tried so many options for so many applications.
